Animoca Brands signs deal to license the name and image of Paris Hilton
Hong Kong – March 3, 2015 – Animoca Brands (ASX:AB1) has signed an agreement to license the name and likeness of the global celebrity Paris Hilton, as well as imagery and content from Paris Hilton Entertainment, for use in the company’s mobile apps worldwide.
Paris Hilton, one of the most recognized celebrities in the world, is an American socialite, model, actress, singer and entrepreneur. Her line of fragrances produced by Parlux Ltd. have generated over US$2 billion in sales over the last ten years and her 2004 autobiography reached number seven on the New York Times Best Seller List. Paris Hilton also ranks as one of the world’s most followed celebrities on social media.
Paris Hilton is one of the world’s most recognized names and we are thrilled to be able to collaborate with her on mobile gaming titles,” said Animoca Brands CEO Robby Yung. “With Paris’s eye for what’s hot in the latest trends, and our experience at making popular mobile games, we are confident that consumers around the world will be receptive to Paris Hilton mobile games and themes. “
Animoca Brands, which listed on the ASX in January, is the only ASX-listed pure play mobile game developer, with over 116 million downloads of its games and growing at 3-4 million downloads per month. Animoca Brands develops and publishes games including titles based on globally loved brands such as Doraemon, Ultraman and Garfield.
The company intends to take a phased approach to development, initially creating branded virtual items for in-game purchase, and then moving on to create fully-branded apps in future.
About Animoca Brands:
Animoca Brands Corporation Ltd. (ASX: AB1) was formed in 2014, through the spin-off of the licensing and publishing portion of the app portfolio of Animoca (Appionics Holdings Ltd.).
Animoca Brands publishes globally a broad portfolio of mobile games, including several games based on popular intellectual properties such as Garfield, Ultraman, and Doraemon. The company’s games have been downloaded over 116 million times. Animoca Brands is based in Hong Kong. For more information visit www.animocabrands.com.
Singular offers actionable insights into the performance of ad creatives across all major mobile ad networks and publishers
For the first time, mobile ad creative can be optimized across all of the top advertising networks and sources. Singular, the San Francisco company known for its full-bodied SaaS mobile marketing platform, launched today the Singular Creative Optimization Wizard. Publishing companies like Storm8, GREE, Kabam, and many other gaming companies are employing this first-to-market platform. As the head of mobile marketing, GSN’s executive, Eyal Grundstein remarks; “Singular’s creative dashboard puts essential performance data at my team’s finger tips, enabling them to uncover invaluable insights on what we should be doing on the creative optimization front.”
The Creative Optimization Wizard works with simplicity and ease. In the past, many managers could not identify the best performances and lackluster losers (assets). It was precarious to say the least but today Singular’s dashboard can give your marketing department transparency and robust campaign data that results in more effective ROI’s (return on investment), LTV, ad placement, a myriad of targeting parameters, and other KPIs.
Any startup company knows that the beta stage is the barometer for a hot product. Singular found that their product came close to doubling the click-through rates for creative running on iOS, experiencing an average lift of 91% over a 3 month time period.
“The feedback we’ve gotten on the Creative Optimization Wizard is incredibly positive. Creative is such a critical factor in the mobile advertising mix, and yet there are no tools available today to help marketers understand how their creatives are performing across multiple campaigns. With our Creative Optimization Wizard, marketers can see what images and graphics are working best for which audiences, and art directors can test and iterate different concepts for efficacy. The impact is both immediate and significant.” – Gadi Elishavov, CEO and Co-founder of Singular
Mobile marketers can revel in the empowerment with the Singular’s Creative Optimization Wizard with these key points:
Top grossing app developer Storm8 was among several prominent customers using Singular’s Creative Optimization Wizard during the product’s beta program. Commented James Peng, Head of User Acquisition and Monetization at Storm8, “With transparency and reporting granularity becoming crucial in the new era of mobile performance marketing, Singular’s Creative Optimization Wizard provides us the clarity that we need, allowing us to invest in winners, cut underperforming creatives, and match the right creative to the right audience to deliver optimal performance.”
Singular is re-inventing the way companies manage their mobile marketing operations. The company’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without an SDK required. Through the platform’s proprietary data algorithms, marketers can finally make informed decisions based on ROI and uncover never before seen insights that are imperative for marketing optimizations, all in an automated manner that replaces today’s inefficient manual processes. Founded in 2014 by former members of Onavo’s senior management team, Singular is funded by General Catalyst Partners and headquartered in San Francisco, with an R&D office in Tel Aviv. For more information, visit www.singular.net
Hong Kong – February 17, 2015 – The latest mobile game released by Animoca Brands, Doraemon Gadget Rush, topped charts on the App Store℠ after having been downloaded over 1.8 million times in less than two weeks since launch, and the company has signed a deal to publish the game in China.
Doraemon Gadget Rush, based on Doraemon, the 12th highest-grossing animated franchise of all time (behind Pokémon), launched on February 5, 2015 and became the number one downloaded iPad® app in China, Indonesia, Hong Kong, Brunei and Macau, based on daily rankings. It reached the status of most downloaded iPad game in Japan, China, Taiwan, Indonesia, Hong Kong, Vietnam, Macau, and Brunei (source: App Annie Store Stats for free downloads of iPad apps and games, highest daily rankings in the period February 5-16, 2015).
At Animoca Brands we pursue a ‘hit-resistant’ strategy based on producing a large volume of games to appeal to different markets, demographics, genres, niches, and play styles,” said Animoca Brands CEO Robert Yung. “Thanks to this calculated diversification of risk, and unlike the vast majority of competitors, we don’t need our individual games to become blockbusters in order for our company to be successful. But it certainly helps when a game becomes as popular as Doraemon Gadget Rush!”
Animoca Brands (ASX:AB1), which listed on the ASX in January, is the only ASX-listed pure play mobile game developer, with over 116 million downloads of its games and growing at 3-4 million downloads per month. Animoca Brands develops and publishes games including titles based on globally loved brands such as Doraemon, Garfield, Ultraman and more; its portfolio of Garfield games has garnered over 40 million downloads to date.
The game also performed well for iPhone®, entering the Top 10 daily lists for most downloaded free iPhone games in China, Indonesia, Malaysia, Philippines, Hong Kong, Singapore, Thailand, Taiwan, Brunei, Vietnam, Cambodia, Laos, and Macau (source: App Annie Store Stats for free downloads of iPhone games, highest daily rankings in the period February 5-16, 2015).
Widening the audience, Animoca Brands has signed a term sheet with Ourpalm Co. Ltd, a Chinese listed leading social web and mobile game developer and publisher. Avid fans will be able to play Doraemon Gadget Rush on the Android platform in China.
Animoca Brands has a rich data set of user behavior compiled over 4 years across over 160 titles and millions of users, giving it a higher degree of confidence in knowing which games are likely to appeal to a particular demographic, and which marketing methods are likely to result in a higher download rate of the game amongst that demographic. The company plans to release several new titles per month going forward (compared to about 5 titles per year for many other game studios.
The majority of games produced by Animoca Brands operate on a ‘freemium’ revenue model, whereby games are free to play and offer optional in-app purchases of virtual items and services. The company also generates revenues from in-app advertising and publishing other developers’ games.
2014 data released by Newzoo/Distimo indicate that the $25b mobile gaming market will grow to $40.9b annual spend by 2017. In terms of revenue generated by games on Apple’s App Store, Japan is ranked first, China is ranked third, and Taiwan is ranked tenth.
Who is this adorable manga?
Doraemon is the title character of the famous Japanese manga and anime series by Fujiko F. Fujio. First appearing in 1969, the Doraemon manga tells the story of a robotic cat from our future who travels back in time to look after a boy named Nobita Nobi. The award-winning manga sold over 100 million copies worldwide and was adapted into television series, dozens of feature films, short films, videogames, and even a musical.
Doraemon’s licensing company, Fujiko Pro, issued Animoca Brands with a license to build mobile games using the characters of Doraemon and friends. Animoca Brands’ previous Doraemon game is titled Doraemon Repair Shop, and is available on both the App Store and Google Play™.
The latest Doraemon feature film, Doraemon: Nobita’s Space Heroes, will open in cinemas around the world in early March 2015 to commemorate 36 years of the franchise.
Find us on the social web
Visit the Doraemon Gadget Rush Facebook page. When you “like us” on Facebook, you will get our updates on all Animoca Brands. Twitter is also a place to follow @AnimocaBrands. If you are prefer Google+, find us there.
About Animoca Brands
Animoca Brands Corporation Ltd. (ASX: AB1) was formed in 2014 largely through the spinoff of the licensing and publishing portion of the app portfolio of Animoca (Appionics Holdings Ltd.). Animoca Brands publishes globally a broad portfolio of mobile games, including several games based on popular intellectual properties such as Garfield, Ultraman, and Doraemon. The company’s games have been downloaded over 116 million times. Animoca Brands is based in Hong Kong. www.animocabrands.com.
How do you reduce customer churn? Many companies ask this question. Delivering a great experience for their customer with mobile devices within a siloed touchpoints (social networks, kiosks, retail environments, etc.) and multichannel customer interaction can be parsed within an organization. The analytical reporting of the customer’s journey can have little connection to the brand.
The Internet is the core complex intersection of this customer interaction. With that being said, I want to key points that you should be aware of when building your brand.
Rule No. 1: Don’t Try To Please Everyone
Rule No. 2: Optimize the Journey, Not the Touchpoints
Rule No. 3: Manage the Transitions
Excerpt from Manage The Cross-Touchpoint Customer Journey published by Martin Gill on March 26, 2014
DIGITALLY SAVVY CONSUMERS USE MANY TOUCHPOINTS
Today’s perpetually connected consumer uses an ever-increasing range of touchpoints in order to discover, explore, buy, and engage with brands. Stores, kiosks, tablets, call centers, mobile devices, social media, and more all influence and interact in complex patterns. The Internet is a core part of these increasingly complex purchase journeys, but other digital touchpoints are fast gaining in influence (see Figure 1). Globally, consumers are using multiple touchpoints to inform their shopping journeys as they:
■ Discover products on the go. Smartphone users, in particular, are embracing their mobile handsets as tools to assist them in shopping offline. In Europe, 23% of online smartphone users have used their smartphones to physically locate a store or check store hours, compared with 3% of online mobile phone users. UK department store John Lewis is embracing this trend by offering free in-store Wi-Fi to encourage cross-touchpoint engagement, while French hypermarket chain Auchan is experimenting with a range of app-driven store experiences, including a mobile shopping list app that includes speech recognition technology to allow shoppers to dictate their shopping lists. Walgreen’s mobile app has a “store mode” to enhance shoppers’ digital experience of the store.
■ Explore products in digitally enabled stores. Tablet technology is driving a new wave of digital engagement in the physical environment. Thirty-five percent of US online adults (ages 18-plus) expect store assistants to be able to place Internet orders for them.3 US retailers like Macy’s and Nordstrom are responding by deploying kiosks, digital displays, associate tablets, and more to integrate their digital capabilities into the store environment.4 The popularity of these in-store technologies is increasing: Forty-four percent of US online adults are interested in using self- checkout kiosks when shopping in a store, and 14% have done so.5
■ Buy via multiple touchpoints. UK shoppers have embraced a multichannel approach to shopping and have higher expectations of the speed with which multichannel retailers turn around their click-and-collect orders than do US buyers. Of the 54% of UK online shoppers (18-plus) who have ordered online for in-store pickup, two-thirds expect to be able to pick their goods up within 24 hours and almost one-third expect immediate pickup. A tight integration between the online and in-store experience is vital to satisfy these shoppers.
■ Engage to seek peer opinion via social channels. Chinese shoppers are highly social and turn to the Web not only to inform their shopping. Sixty-eight percent of metropolitan Chinese online shoppers (18-plus) read ratings and reviews on a brand’s own website on a regular basis; in contrast, only 42% of US online adults read ratings and reviews on a brand’s own website on a regular basis, Chinese ECommerce sites like Tmall allow users to create extensive reviews, with many shoppers uploading images and videos of themselves using the products they have bought.
I came across a company, Genesys who offered a Forrester Report discusses in length. I wanted to share this with you because it is worth a look.
Genesys is the market leader in multi-channel customer experience (CX) and contact center solutions in the cloud and on-premises. We help brands of all sizes make great CX great business. The Genesys Customer Experience Platform powers optimal customer journeys consistently across all touchpoints, channels, and interactions to turn customers into brand advocates. Genesys is trusted by over 4,500 customers in 80 countries to orchestrate more than 100 million digital and voice interactions each day.
Key findings include
Have you seen this?
8,684,243 are the current views for this recent Prince Ea spoken word video. As I watched this piece I examined my own mobile phone and social network habits and I am above the average user. There is one thing I would like to do is to follow his advice. What are your thoughts?
Why I Refuse to Let Technology Control Me.
You need not delete your social networks or destroy your cell phones, the message is simple, be balanced, be mindful, be present, be here.
Download This Spoken Word Now: https://princeea.bandcamp.com/track/c…
Music composed by DJsNeverEndingStory
Graphics done by Neonbyte
It’s just like your physical office, only it’s virtual and it’s in the cloud.
Tomorrow is here. Today Cisco Systems launched Cisco Collaboration Meeting Rooms service in the cloud. The senior vice president of collaboration business team, Rowan Trollope is forward-looking about the future of global conferencing. Moreover, this executive puts into practice the company’s technology launching the “Personal Meeting Room” in a clever and upbeat press presentation. The video conference marks a single and secure method on how we should conduct our meetings. Simply put, you had me at hello.
Benchmarking achievements in robots and self-driving car technology, he demonstrates the new product with personal insights and practical implementation. Every business should realize that by 2018, nearly 65 percent of all business Internet traffic will come from video, representing a more than 20 percent increase from 2013, according to Cisco’s Visual Networking Index.
I for one know that time crush is a factor in anybody’s professional life. Mr. Trollope calculated that you save 10-15 minutes in setup and spend less time with frustration with participates trying to land on your presentation. I found in the many benefits this virtual office had to offer is that marries with your existing equipment, brings about the flexibility of a mobile workforce and the improved WebEx service is scalable and cost effective.
During the hour long presentation, we had other guest present. Howard Rheingold, Stanford University professor and TED talk speaker gave us a social commentary evolution on the mobile web and its historical impact with current issues and early adoption. You can listen to his historical perspective and an exchange with Rowan on how we have advance and what the new WebEx can do. You can listen to the full exchange of ideas here.
True collaboration comes from John Maass is the manager of conferencing technologies at Moffitt Cancer Center who showcased a down to earth commentary on his success with the new program. Imagine of you will a medical team of doctors, researchers with related IT staff who are on the tight schedule of medical practice. Schedules are tight and frustration can be easily sparked by the traditional conferencing technology or even the Cisco’s WebEx competitors. Bridging participants, conference rooms, and IT capabilities can cause delays, technical problems, and low outcomes of productivity with meetings.
What do you think about the new WebEx? What do you think about merging all three conferencing categories into one? Let this senior executive know by commenting on his on Twitter: @rowantrollope.
More about the product:
Cisco WebEx Meeting Center is delivered through the Cisco WebEx Cloud. This high-performance, carrier-class global network provides:
High availability, instant scalability, and exceptional performance
Enterprise-grade, multi layer security from encrypted meetings to physical, platform, application, and site security
Company Wide policy management at the enterprise, group, and individual levels
Watch Cisco’s press conference and announcement from Cisco Collaboration SVP/GM Rowan Trollope introducing Collaboration Meeting Rooms and the new WebEx:
I am a softy at heart. I love receiving a handwritten notes or gifts from my friends, colleagues, or family. I find it in high regard for thoughtfulness made by the gift giver or my professional colleagues who send me an inked card. I also love to give to an unexpected recipient. Today’s big item for me: IPhone users can use BOND for all the gift giving and personal notes they wish to send.
A top team of entrepreneurs created a mobile gifting service available on iTunes. The idea taps into the lifestyle of a busy professional who wants to improve their valuable relationships. BOND offers a breakthrough solution that allows anyone completes the task of gift-giving or a thank note in seconds, without having to know the recipient’s contact information. If you just closed a deal, had an interview, or meet someone new at a Meetup, imagine the impression you just made upon that person.
“We believe true happiness comes from making others happy” says Sonny Caberwal, founder and CEO of BOND “As busy professionals, we want to send notes to follow up and gifts to show we care, but we often don’t have time, know where to shop, or have the recipient’s address.”
Looking at the social savvy app, BOND makes this process seamless by combining technical and design innovations with this intuitive iOS platform. Combining a concierge feature with gifts which is unique as the app itself. It is no surprise to find this co-founder curating a high touch items from around the world. This meticulous selection was created Angelo Bruno, a former head of merchandising at One Kings Lane.
This adaptable system will send a handwritten note made by you on an elegant embossed stationary in an envelope sealed with wax. A five dollar fee is part of the engagement for all transactions. If you pick a gift through the BOND shop, your elegant note will be a part of the service. Price range and selections are offered for all types of occasions.
Another feature I like is the once in a lifetime adaption where addresses once confirmed will never have to be repopulated with updates. The app combines that with the attractive feature for the absented minded. A calendar reminder is there for all those important dates.
“There should be a user-friendly destination focused on the $300 billion dollar gifting space, and that’s what BOND is,” Caberwal explains. “We quickly and easily handle the shopping, handwriting, address lookup, and beautiful packaging, so people can get back to focusing on their business, while still strengthening their valuable relationships.”
Charity begins at home and Andy Ellwood, the former head of Business Development of Waze and now chief growth officer and co-founder spearheaded the company’s first partnerships with charity: water, a leading non-profit using 100% of public donations to directly fund sustainable water solutions in areas of greatest need.
“Across all sectors and industries, companies rise and fall on their people and the relationships they develop. From partners, to clients, to internal teams, the untold ROI of a meaningful gesture like a note or a thoughtful gift goes a long way. We’ve already received a tremendous response from the highest levels of companies that are striving to set themselves apart and see BOND as a new innovative way to do so.”
Located in New York City, BOND is a new gifting service focused on helping millions of busy professionals improve their real world relationships. Led by a seasoned team of entrepreneurs and industry veterans from Waze, One Kings Lane, and Exclusively.in, BOND’s signature mix of technology and tradition makes it effortless to be extraordinary.
Adobe (NASDAQ:ADBE) hits another accolade and the company is acknowledged as a leader in “The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014.” Adobe was among a group of hand picked vendors that Forrester Research, Inc. invited to participate in the independent report. After a pristine evaluation among it’s peers in cloud marketing enterprise systems. Adobe Marketing Cloud was positioned highest in current offering, strategy and market presence and achieved the highest scores possible in 21 out of 46 criteria overall.
Adobe distanced itself from the pack with a combination of an innovative, detailed vision and in-market functionality designed solely to provide marketers with a clear incentive to use multiple solutions with the Adobe Marketing Cloud,” stated Forrester in the report, which also stated, “Adobe distinguishes itself with its core services capabilities – functionality introduced in early 2014 specifically to integrate the six products that constitute the Adobe Marketing Cloud. The product road map and overall vision for the EMSS build on that success. In addition, Adobe’s customer references are the only ones who have experience using the majority of Adobe’s products together, validating the vendor’s messaging and product strategy.”
We are proud to be recognized as a leader with the highest scores in Current Offering, Market Presence and Strategy, in this Forrester Wave™ report on Enterprise Marketing Software Suites,” said Brad Rencher, senior vice president and general manager, Digital Marketing at Adobe, “We believe our top scores across a number of criteria is a testament to the completeness of our offer and to our unique ability to help marketers across all aspects of their workflow – from their use of Adobe Creative Cloud for content creation through the management, delivery and optimization of that content through Adobe Marketing Cloud.”
Adobe Marketing Cloud is used by the world’s leading digital marketers from companies including Alex & Ani, AOL, Audi, BET Networks, Condé Nast, Dun & Bradstreet, Kate Spade Saturday, Lenovo, MGM Resorts, Philips, Rakuten, Starwood Hotels and Resorts, Time Warner Cable, University of Phoenix, Verizon Wireless and thousands more.
A complimentary copy of the “The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014” report is available for download here.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences.