Singular offers actionable insights into the performance of ad creatives across all major mobile ad networks and publishers
For the first time, mobile ad creative can be optimized across all of the top advertising networks and sources. Singular, the San Francisco company known for its full-bodied SaaS mobile marketing platform, launched today the Singular Creative Optimization Wizard. Publishing companies like Storm8, GREE, Kabam, and many other gaming companies are employing this first-to-market platform. As the head of mobile marketing, GSN’s executive, Eyal Grundstein remarks; “Singular’s creative dashboard puts essential performance data at my team’s finger tips, enabling them to uncover invaluable insights on what we should be doing on the creative optimization front.”
The Creative Optimization Wizard works with simplicity and ease. In the past, many managers could not identify the best performances and lackluster losers (assets). It was precarious to say the least but today Singular’s dashboard can give your marketing department transparency and robust campaign data that results in more effective ROI’s (return on investment), LTV, ad placement, a myriad of targeting parameters, and other KPIs.
Any startup company knows that the beta stage is the barometer for a hot product. Singular found that their product came close to doubling the click-through rates for creative running on iOS, experiencing an average lift of 91% over a 3 month time period.
“The feedback we’ve gotten on the Creative Optimization Wizard is incredibly positive. Creative is such a critical factor in the mobile advertising mix, and yet there are no tools available today to help marketers understand how their creatives are performing across multiple campaigns. With our Creative Optimization Wizard, marketers can see what images and graphics are working best for which audiences, and art directors can test and iterate different concepts for efficacy. The impact is both immediate and significant.” – Gadi Elishavov, CEO and Co-founder of Singular
Mobile marketers can revel in the empowerment with the Singular’s Creative Optimization Wizard with these key points:
Top grossing app developer Storm8 was among several prominent customers using Singular’s Creative Optimization Wizard during the product’s beta program. Commented James Peng, Head of User Acquisition and Monetization at Storm8, “With transparency and reporting granularity becoming crucial in the new era of mobile performance marketing, Singular’s Creative Optimization Wizard provides us the clarity that we need, allowing us to invest in winners, cut underperforming creatives, and match the right creative to the right audience to deliver optimal performance.”
Singular is re-inventing the way companies manage their mobile marketing operations. The company’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without an SDK required. Through the platform’s proprietary data algorithms, marketers can finally make informed decisions based on ROI and uncover never before seen insights that are imperative for marketing optimizations, all in an automated manner that replaces today’s inefficient manual processes. Founded in 2014 by former members of Onavo’s senior management team, Singular is funded by General Catalyst Partners and headquartered in San Francisco, with an R&D office in Tel Aviv. For more information, visit www.singular.net
I am a softy at heart. I love receiving a handwritten notes or gifts from my friends, colleagues, or family. I find it in high regard for thoughtfulness made by the gift giver or my professional colleagues who send me an inked card. I also love to give to an unexpected recipient. Today’s big item for me: IPhone users can use BOND for all the gift giving and personal notes they wish to send.
A top team of entrepreneurs created a mobile gifting service available on iTunes. The idea taps into the lifestyle of a busy professional who wants to improve their valuable relationships. BOND offers a breakthrough solution that allows anyone completes the task of gift-giving or a thank note in seconds, without having to know the recipient’s contact information. If you just closed a deal, had an interview, or meet someone new at a Meetup, imagine the impression you just made upon that person.
“We believe true happiness comes from making others happy” says Sonny Caberwal, founder and CEO of BOND “As busy professionals, we want to send notes to follow up and gifts to show we care, but we often don’t have time, know where to shop, or have the recipient’s address.”
Looking at the social savvy app, BOND makes this process seamless by combining technical and design innovations with this intuitive iOS platform. Combining a concierge feature with gifts which is unique as the app itself. It is no surprise to find this co-founder curating a high touch items from around the world. This meticulous selection was created Angelo Bruno, a former head of merchandising at One Kings Lane.
This adaptable system will send a handwritten note made by you on an elegant embossed stationary in an envelope sealed with wax. A five dollar fee is part of the engagement for all transactions. If you pick a gift through the BOND shop, your elegant note will be a part of the service. Price range and selections are offered for all types of occasions.
Another feature I like is the once in a lifetime adaption where addresses once confirmed will never have to be repopulated with updates. The app combines that with the attractive feature for the absented minded. A calendar reminder is there for all those important dates.
“There should be a user-friendly destination focused on the $300 billion dollar gifting space, and that’s what BOND is,” Caberwal explains. “We quickly and easily handle the shopping, handwriting, address lookup, and beautiful packaging, so people can get back to focusing on their business, while still strengthening their valuable relationships.”
Charity begins at home and Andy Ellwood, the former head of Business Development of Waze and now chief growth officer and co-founder spearheaded the company’s first partnerships with charity: water, a leading non-profit using 100% of public donations to directly fund sustainable water solutions in areas of greatest need.
“Across all sectors and industries, companies rise and fall on their people and the relationships they develop. From partners, to clients, to internal teams, the untold ROI of a meaningful gesture like a note or a thoughtful gift goes a long way. We’ve already received a tremendous response from the highest levels of companies that are striving to set themselves apart and see BOND as a new innovative way to do so.”
Located in New York City, BOND is a new gifting service focused on helping millions of busy professionals improve their real world relationships. Led by a seasoned team of entrepreneurs and industry veterans from Waze, One Kings Lane, and Exclusively.in, BOND’s signature mix of technology and tradition makes it effortless to be extraordinary.
Adobe (NASDAQ:ADBE) hits another accolade and the company is acknowledged as a leader in “The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014.” Adobe was among a group of hand picked vendors that Forrester Research, Inc. invited to participate in the independent report. After a pristine evaluation among it’s peers in cloud marketing enterprise systems. Adobe Marketing Cloud was positioned highest in current offering, strategy and market presence and achieved the highest scores possible in 21 out of 46 criteria overall.
Adobe distanced itself from the pack with a combination of an innovative, detailed vision and in-market functionality designed solely to provide marketers with a clear incentive to use multiple solutions with the Adobe Marketing Cloud,” stated Forrester in the report, which also stated, “Adobe distinguishes itself with its core services capabilities – functionality introduced in early 2014 specifically to integrate the six products that constitute the Adobe Marketing Cloud. The product road map and overall vision for the EMSS build on that success. In addition, Adobe’s customer references are the only ones who have experience using the majority of Adobe’s products together, validating the vendor’s messaging and product strategy.”
We are proud to be recognized as a leader with the highest scores in Current Offering, Market Presence and Strategy, in this Forrester Wave™ report on Enterprise Marketing Software Suites,” said Brad Rencher, senior vice president and general manager, Digital Marketing at Adobe, “We believe our top scores across a number of criteria is a testament to the completeness of our offer and to our unique ability to help marketers across all aspects of their workflow – from their use of Adobe Creative Cloud for content creation through the management, delivery and optimization of that content through Adobe Marketing Cloud.”
Adobe Marketing Cloud is used by the world’s leading digital marketers from companies including Alex & Ani, AOL, Audi, BET Networks, Condé Nast, Dun & Bradstreet, Kate Spade Saturday, Lenovo, MGM Resorts, Philips, Rakuten, Starwood Hotels and Resorts, Time Warner Cable, University of Phoenix, Verizon Wireless and thousands more.
A complimentary copy of the “The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014” report is available for download here.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences.
Cisco announces the company’s inaugural Entrepreneurs in Residence (EiR) applicants for the fall 2014 class are now open. Supporting the residences with early stage funding or series A funding Cisco will give an array technology and talent. Imagine being the lucky five award recipients like Crowdx, Inc., DGLogik, Inc., Pawaa, Inc. , PetaSecure, Inc. and SecureWaters, Inc. . Each entrepreneur much reach their benchmark on their viability in a multi-stage process. Cisco will be conducting the stages at their company complex in San Jose, California for a six months stretch. In addition to financial support, teams will receive co-working space, basic software tools and work closely with the Cisco Investments (Cisco venture capital arm) when the selection is made.
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com
There is something curious about this mobile app Game of You featured on iTunes and Google Play stores. This game made me want to think. What kind of ancestry do I have? Does my modern day traits link me back to a place of time where nomadic warriors and creatures roamed the earth? Is this a personality trait game where this game promotes wellness? Two companies believe it is so.
Two companies teamed up together and produced this fun feature quest. Digital Management, Inc. (DMI and 500 BC Inc., takes gamers on a journey led by a mystical warrior named Boris. This fearless boar will take you through his land of mystical animals and landscape. The navigation of gamer will whisk you away by engaging you in historical facts, quotes from philosophers who marked civilian wisdom and truism. From Confucius and Pythagoras to Mayans and Druids, the gamer will be encouraged to see their true self today.
We’re excited to help 500 BC move beyond the Web to reach mobile consumers. This is a brilliant example of how gamification can have a positive influence on well-being.
Jay Sunny Bajaj, president and CEO of DMI
Looking beyond the gameplay, I pondered on the thought how a game can be lifted from a concept to a product with success. Many have taken to the streets [crowdsourcing or a kickstarter campaign] in hopes of procuring monetization for production and distribution. According to Phil Goldstein at FierceWireless.com states that it is hard to come by as a successful run. Shane Schick of the same publication mentions a case study where it actually worked which made Human Project App a monetary success in exceeding campaign goals.
I wanted to satisfy my quest for success for this app. What I discovered is this factoid. My research led me to this interesting whitepaper, Top Ten Healthcare Trends For 2014, published by the KBM group citing Millennials activity: This age group sends an average 88 texts per day, mobile isn’t an activity its a lifestyle — it’s their way of connecting. Roughly one third of patient(s) use their mobile devices or tablets on a daily basis for health research and/or to book appointments and only 20% of consumers’ time on mobile devices are spent on the Web. Eighty percent is spent in apps: games, news, productivity, utility and social networking.
For Carol Phelan-Marsh, founder and CEO of 500 BC, she could not be more pleased with the outcome. The creator of the product said, “Consumers have mastered birds, words and farms but the true test is to discover ourselves. Our ancestors left clues behind to help us thrive, and we want to provide a new way to learn. 500 BC is a game-changer that cultivates a culture of healthy habits in a fun, humorous and actionable way.”
DMI is a leading provider of mobile enterprise solutions integrated vertical services including mobile strategy, mobile UX and app development, omni-channel commerce, mobile brand and marketing, big data management and analytics, and secure mobile device, app and data management. DMI is headquartered in Bethesda, MD, with satellite and project offices around the world.
500 BC Inc. is an entertainment media company on a mission: to help you navigate the game of life with the wisdom of the ages on your side. 500 BC is here to make this timeless quest of discovery useful and fun.
Gotham City now has a hero in you. Commissioner Gordon needs your help by signaling you on the Bat- Signal. You have to act quickly to arm yourself against your arch rival the Joker. Gamers can also don themselves as Flash and run through the streets of Gorilla City to fend off their foes in this famed DC Comic game. You are running against time when you collect your coins because you are not alone. Many gamers have decided that you are their most hated enemy: Catwoman, Gorilla Grodd or Wally West.
If you are Batman, you know what to do. You pull out your new secret weapon, the Batman Wing Armor.
GREE, a global mobile social company, released the Warner Bros. interactive game, Batman & the Flash: Hero Run this weekend. The blockbuster entertainment companies, GREE, DC Comics and Warner Bros. Interactive Entertainment knows how to throw ‛a whammo’ [a sensation]. An action packed adventure DC fans have an opportunity to show their strategy with RPG/Card collections. Strapping each player with top-notch gadgets and weapons, you as a friend or foe will keep Gotham City or Gorilla City safe from harm or the ability to take over the cities. There is no solo act produced here with the Batman & the Flash: Hero Run, you get a full throttle global Facebook integration in the mix. Global leaderboards give you bragging rights with your victories in battle. Players are already giving you tip and tricks. But don’t be fooled by their gameplay because you are the only one who knows victory.
Batman & The Flash: Hero Run, a free-to-play mobile game available from the App Store and Android devices. You can follow other GREE‘s games by downloading their site. But make sure you follow the fans on Facebook at or on Twitter at @GREEGames.
This game is intended for players of 12 years or older.
I want to present my picks from presentations provided to us by Cisco Systems. Enjoy!
The infographic, now available on the Tapjoy blog, shares insights such as:
Over half of global consumers have some type of sports app on their mobile device
42% use their device to post updates to social media while watching a sports game
40% consume most of their sports news within mobile apps
Football is the top sport of interest to mobile consumers
Sports engagement on mobile is international – EMEA led the way with 30% of respondents in Europe saying they consumed sports on their mobile device, with the US slightly behind at 28%.