You have expectations from your significant other. This is true in the business of brand management. We have the same expectations with your favorite products or service. This can be the phone you buy or the service you choose. One agency, MBLM and one research company, Praxis Research Group came up the daunting task of looking at why we love our brands, who benefits from our devotion and is there lasting relationship. The top ten brands for 2015 knows is all too well.
” We’ve uncovered a winning formula that presents enormous opportunity for brands and those who market them. It all begins with intimacy. Gallup research has found that customers who are fully engaged represent an average 23 percent premium in terms of share of wallet, profitability, revenue, and relationship growth over the average customer.” − Mario Natarelli, Managing Partner MBLM, New York City
MBLM and Praxis Research Group point of perspective is based on the research of technology, marketing, and neuroscience, and the completing in-depth, qualitative online communities research to better explore and understand the idea of Brand Intimacy, resulting in over 20,000 brand stories across the U.S., Germany, and Japan. The 2015 report has a massive undertaking with quantitative research [6,000 consumers, featuring 52,000 brand evaluations in the U.S., Mexico, and the UAE to validate and better understand the implications and performance of intimate brands].
Key stages of our checklist of engagement can fall within five points of action. Fulfillment, ritual and I like this one indulgence are components of our neuro triggers. Strong bonds to brands are tied with hope of engagement. Sharing amongst our friends, bonding with our product or service is essential, fusing with the self-identified attribute of the brand is achieved. Think of it as our first impression of our mate to gaining that proposal of marriage.
Another professional who is principal at Altimeter Group, Brian Solis just released a book where experience this author deems as the x factor. He tells is what we should be thinking about when we launch a brand strategy: The common thread of evidence: It is all about us. In a recent review of his latest work, DOZ sums it up with a statement from Mr. Solis that the argument for brand intimacy is written in no uncertain terms for the x factor: “Close your eyes for a moment and think about the last time you truly had a great experience with a company as a consumer, an experience that captured your heart, mind, and spirit.” I am not going to give away too much in his new penned work, you will just have to buy the book on Amazon. With his new found fame by the launch of this book, I hope that I can pen a follow up with a Hollywood style.
Just like our investment in our relationships, trust is the driving force for our long standing devotion to all that is the brand experience. We ask this all the time of our partnerships, “Am I a priority and are you meeting my expectation?” This could be said of the company and customer experience we demand from the product or service. This is the new realities of marketing, content and engagement.
About both companies
MBLM is the Brand Intimacy Agency, dedicated to creating stronger bonds between people, brands, and technology. We integrate strategy, design, creativity, and technology skills to shape brands for the needs of today and the vision of tomorrow. Our partners have built B2C, B2B, and B2G brands of all sizes and scales across continents and categories. With offices in seven countries, our multidisciplinary teams form an experienced and dynamic multicultural network that helps clients deliver
stronger marketing outcomes and returns over the long term. To learn more about how we can help you create and sustain ultimate
brand relationships visit mblm.com
Praxis Research Partners was established in 2002 by three senior market research professionals. Our guiding principle is to measure and create growth opportunities for our clients through revenue driven targeting and researching on branding, positioning, and optimization strategies. Collectively, Praxis represents more than 60 years of strategic research experience, with an analytic heritage stemming from years spent in leadership positions at Yankelovich Partners and the Marketing Corporation of America. To learn more visit praxis-research.com
Sometimes pictures are stronger than words. I am passing the popcorn on this campaign for the urgent need to address this issue. It is not only a student campus issue it is a social justice issue that needs to be addressed. Here are some fast facts from RAINN: The nation’s largest anti-sexual assault organization
A portion of proceeds from the sale of the song will be donated to organizations helping survivors of sexual assault.
“Til It Happens To You” available for download now:
Google Play: http://smarturl.it/TIHTYgp
“Til It Happens To You” written by Diane Warren and Lady Gaga; performed by Lady Gaga, from the film THE HUNTING GROUND, available now:http://bit.ly/1E6XAFl
Monetizing Smart TV applications is a new and pretty untouched business field with huge growth potential in the years to come,” said Jevin Tryon, Project manager of Paymentwall. “With Paymentwall, we are addressing the big monetization challenge for content providers and seamlessly converting viewers and audiences in over 200 countries.”
Your customers are individuals and their individuality is crucial to your success. The new Adobe guide, Smart Moves for Data-Driven Marketing, gives you step-by-step instructions on how to follow customers through their entire journey and make sure your data plays a key role in engaging them. Read the guide to learn how to deliver custom experiences that attract and impress today’s digitally savvy customers.
Having many disparate data sources makes it difficult to gain a single view of every customer. Integrated data is the key to unlocking the depth of insight needed to truly reach and connect with customers across all devices and channels. So what marketers really need is a clear process to follow—one that uses data and analytics to drive the customer experience.
The following steps show what you need to do in order to engage customers with individualized content:
1 Integrate data sources to create one customer profile across all channels
2 Create targeted experiences based on a holistic view of each customer
3 Engage in one conversation with each customer as they explore your brand through different channels, devices and experiences
We didn’t want you miss this either:
March 20–24, 2016, Venetian Hotel | Las Vegas, NV
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As commerce goes global and mobile – so does cybercrime
ThreatMetrix uncovers in its findings in today’s release of the company’s 2nd quarter report. Actual cybercrime attacks from April 2015 – June 2015 were detected by the ThreatMetrix Digital Identity Network (The Network) during real-time analysis and interdiction of fraudulent online payments, logins and new account registrations. What was alarming to this reporter at my first read of the report was the amount of big data review: More than one billion transactions per month, nearly a third of which originate from mobile devices. Yep, one third of mobile devices (mine included). In an earlier report, I had the pleasure to talk to Dean Weinert, Product Manager for the cybersecurity company. He gave my readers tips.
Big surprises that came out of the report is are two countries hit high marks out of the top five, India and Dominican Republic are the culprits compared to the usual suspects. Cybercriminals are targeting financial institutions and their sites are login and passwords. We should not forget lenders in this group.
Because I am a part of the media industry, this information caught my eyeballs. So take heed content creators: The media industry continues to be the primary target for fraudsters looking to access paid content, spam members and to test the validity of the stolen credentials. Modest sign-up and authentication requirements along with user password sharing across sites continue to attract the highest rate of cybercrime attacks per transaction. Criminals are increasingly using media sites to test the validity of stolen credentials. As such, the attack levels continue to be higher than other industries. The big driver of fraudulent transactions are people illegally accessing content outside of approved geographies combined with spamming and fraudulent account creation using bots. More than 15 million attacks were detected and stopped by the network during this period.
With that being said, cyber-crime is a well-tuned, well organized global phenom. Criminals are nimble, fast and clever. It has no boundaries but incentive to attack.The Network has the safeguard to deter such activity. To download the full report, go directly to this link.
It only takes 30 minutes out of your day to find out how easy it is Request a demo
If you like to contact a human high touch rep, then Gay Katilius, Corporate Account Manager of ThreatMetrix.
About the technology
The ThreatMetrix Digital Identity Network empowers businesses with real-time intelligence to recognize their trusted consumers across channel, location and devices. The Network enables businesses to reduce fraud and operational costs without compromising customer experience.
About the company
ThreatMetrix delivers advanced fraud protection, frictionless authentication, and customer protection through a real-time collective response using intelligence gathered from billions of transactions in the ThreatMetrix Digital Identity Network.
ThreatMetrix Cybercrime Prevention Summit 2015 October 7-9 in Napa, CA
Join us in Napa, California this October to collaborate with the ThreatMetrix community and industry experts in fraud prevention, cybersecurity and online trust. Click on the word join and you can register for the event.
Made in America is reimagined by technology industry. This iconic slogan drives men and the industry they forge a true working ethos. It is built by character; it symbolizes the human definition of progress.
It is not an inaudible movement but it is a sweeping evolution within the manufacturing process. It could be said that the fabric of working class and the ingenuity of progressive companies is shaping the fabrication of products and materials. Within the aerospace, energy, transportation, construction, and telecommunications business, which is only a fraction of many industry sectors, it is a collaboration that measured by solutions made in real-time. It is govern by the endorsement of a job well done.
What use to be called the “Sun Belt” is now called the “TechBelt”. Today, the “Rust Belt” hits the reset button. At one time, our industrial age was a smokestack economy, now it is pumping new energy to the U.S. dichotomy and it forever change the scope of the macro-manufacturing demand of supply and demand high-tech solutions. Companies like Rockwell Automation, Honeywell, General Electric, and Cisco Systems, Inc. have a tremendous stake in our “Made in America” mantra. Their global footprint places companies and countries into partnerships.
I spoke with a captain of the manufacturing process, Peter Granger, Senior Global Market Manager, Manufacturing Industry of Cisco Systems, Inc. and Pam Ferrill, Sr. Partnering Public Relations Manager. Our discussion became far reaching and in-depth about the inner-workings of how Cisco is working with the manufacturing industry. The journey, Cisco has embarked upon is prominent of the ‛new industrial age’.
“Our company takes a holistic view of a manufacturing entity, effectively. The process has been “siloed” in terms of what they actually do on the plant floor and what we are seeing now that IT is becoming much more pervasive on the techniques that are used. Our team evaluates the scale of need with against manufacturing specification,” Mr. Granger stated.
He further added: “You might say it is a convergence between operational or control technology (CT) that manage the execution with large scale machinery like robotic equipment and the operational side of the ‛carpeted areas’ of the company. Information Technology (IT) links that data together in a concurrent manner where deliverable solutions can exist. The trend within the process is growing.”
Mr. Granger points out how the value of partnerships has forged innovation on the manufacturing floor. The internal opportunities which rise from these relationships are distinct. Many times the manufacturing divisions of Cisco Systems are creating a synergy between both camps when it comes to industrial production. It is something may not transpire before with our clients or it may be what Cisco Systems have learned from the accomplishments the client had made once the infrastructure is in place.
How to be social with us: If you are a social media maven, then there is opportunity checks out our social media channels for live updates, including photos, videos and news – follow the company on Twitter or “Like” us on Facebook. Make sure you make us a close friend for all the latest news on your newsfeed on your FB page. See our videos on YouTube and better yet join our LinkedIn group. For more information about the manufacturing solutions, connect here.
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco equipment in emerging markets is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.
An August Editorial Update: As reported by Elitsa Bakalova, Senior Analyst with Technology Business Research, Inc.
Message simplification and operational rigor key to Cisco’s higher long-term operating margins, while short-term success links to aligning technology to customer concerns; Cisco anticipates double digit subscription business in security to bolster revenue growth
Cisco’s revenue grew 3.9% year-to-year in 2Q15 to $12.8 billion and Cisco Services revenue increased for the 49th consecutive quarter to $2.9 billion. Cisco Services makes up 22.9% of total Cisco revenues. Deferred revenue for services also experienced year over year growth of 1.2% to $9.75 billion in 2Q15, and considering product deferred revenue expansion was 20.5% year over year, the implication is that services revenue growth will improve, driven by customer demand for more complex, connected infrastructure and buoyed by technical support services such as Firepower, which doubled its customer base with an added 3,000 customers throughout the quarter. During Cisco’s earnings call, Robbins indicated they will continue to acquire software and security firms and transition pricing to subscription and SaaS models. With projected corporate revenue growth for 2Q15 to be in the range of 2% to 4%, TBR anticipates services growth rate to very likely lead revenue growth for Cisco Systems next quarter.
In 2Q15 Cisco services gross margin was 64.5%, down from 65.5% in 2Q14. Although ongoing measures to synergize its product and service delivery organizations, paired with automation investments, will help Cisco more profitably address client demand for secure cloud adoption, investing in top-tier consultants and expanding sales activities will offset results. Total Cisco Systems headcount declined from 74,042 in 2Q14 to 71,833 in 2Q15, a 2.98% reduction. Cisco reported a 1% order growth contraction in 2Q15 for the enterprise segment, citing a finite number of customers whose orders are expected to fluctuate.
In July Cisco announced extensive leadership changes that facilitate new CEO Chuck Robbins’ plans to increase agility and help the company become a trusted provider of innovative solutions. Cisco announced ten leaders for the new Cisco executive leadership team, including Chief Development Officer, Chief Financial Officer, Operations, Chief People Officer, Chief Technology and Strategy Officer, Chief Marketing Officer, Worldwide Sales, Services, General Counsel, and Growth Initiatives and Chief of Staff. Rebooting Cisco’s leadership team enables it to more readily adapt to current market transitions and showcases Robbins’ charge to quicken Cisco’s pace of product development, decision-making and project delivery around cloud, security and software solutions
Today marks a major acquisition took place by GEE (Global Eagle Entertainment). Procuring two companies, masFlight and navAero will benchmark the airlines ability to produce seamless connected technology. As airline travelers, we expect safer, sound, and seamless entertainment. The worldwide provider of aircraft connectivity systems, operations solutions and media content to the travel industry will focus on the following key feature in a big data platform:
The combination of masFlight, navAero and our satellite-based connectivity systems provide the foundation for our connected aircraft vision, helping airlines, airports and pilots make better decisions based on real-time information and analytics,” explained Dave Davis, CEO of GEE. “Our Operations Solutions platform will start with a strong portfolio of cockpit data collection and cloud-based business intelligence solutions that already serve mission critical roles at global airlines. masFlight and navAero not only offer cutting-edge technologies, but they also bring a stellar customer list and strong reputation in the aviation industry.”
masFlight provides a cloud-based business intelligence platform that processes and analyzes global aviation operations data. Pre-stocked with comprehensive global aviation data, masFlight’s big data solutions help airlines plan schedules and monitor current operations, reduce fuel burn, improve asset utilization, manage operational disruptions, and provide a better customer experience. Optimized for high-volume data processing and analytics, masFlight’s proprietary technology processes global information feeds in real-time, collecting and merging diverse streams of aviation data. masFlight delivers actionable analytics to airlines, airports, aviation suppliers and other end-users that drive business decisions and results.
navAero specializes in avionics integration and EFB solutions that capture, structure and visualize aircraft information. The company’s proprietary equipment is installed on more than 3,500 aircraft worldwide, transforms critical and non-critical aircraft data into vital information that supports pilots and operations managers. By linking navAero’s solutions to existing connectivity infrastructure, GEE Operations Solutions will increase the timeliness, depth and relevance of aircraft-specific data and enable powerful new decision support tools.
About Global Eagle Entertainment (GEE)
Global Eagle Entertainment Inc. (NASDAQ: ENT) is a worldwide provider of aircraft connectivity systems, operations solutions and media content to the travel industry. Through the industry’s most comprehensive product and services platform, Global Eagle Entertainment provides airlines with a wide range of in-flight solutions. These include Wi-Fi, movies, television, music, interactive software, as well as portable IFE solutions, content management services, e-commerce solutions and original content development. Serving more than 200 airlines worldwide, Global Eagle Entertainment delivers exceptional quality and value to its customers to help them achieve their passenger experience objectives. The company’s headquarters are located in Los Angeles, California, with offices and teams located in North America, Asia, the Middle East, Europe, Africa, Oceania and South America. Find out more at: www.geemedia.com
Artificial intelligence, virtual reality and robotics engulfs the future trends and hails the influencers in the gaming and entertainment world. However, the Internet of Everything benchmark and ignite vertical market applications. The cool factor for me is the always anticipated event of the year: SIGGRAPH 2015. There will be many suits there, crafting deals, showing off their wear but one company will be donning another staple fashion for the gaming and entertainment industry and that is motion capture suit. The curtain opens August 9th through the 13th at the Los Angeles Convention Center.
Mitting for their success, I would like to showcase a company and a professional in the field, Synertial USA and Roger Nelson. Both will be in attendance at the convention, booth 254. The aforementioned hyperlinked references are influencers in their own right; street cred is evident here. Synertial formerly known as Animazoo, pioneered its product offering 20 years ago. Unique to its technology is these particular features optinerial, kinexact and the extra sensor network.
In a parallel universe is my professional colleague, Roger Nelson whose influence and expertise strikes in a myriad of innovation. His long list of credits in entertainment, new technology is a quiet and forceful dynamic but I would be remiss if I didn’t pen one of his accomplishment which are many of; I know if you are of a certain age, you will know about Q-Zar Laser tag arenas in the US. You may have donned this gear back in the day.
All animators know that the face and hands are probably the most intricate challenge you can create for any animated feature. One of the most attractive product offering is the IGS-Gloves have provided the most accurate finger capture to date, and can be synced to optical system data, so putting 2 rigid marker sets on a pair of 12-sensor gloves was just a matter of time. Compatible with the leading systems on the market, it keeps the time served by the optical systems while triggers a start & stop and the number of frames, and then manages a stack the final data at the end of the session.
Want to see Synertial IGS-Gloves 12 sensor synch with your system? For more information about this announcement, contact the company by contacting Roger Nelson at email@example.com
About the company
Synertial’s head office is in Brighton, UK. It manages all the engineering & manufacturing and attributes a large part of its technology knowledge-base to collaborators outside the Synertial team. Outside our offices we manage R&D projects in North America, United Kingdom and Hungary. All Synertial motion capture systems are assembled and tested by UK qualified technicians. All inquiries can be supported by all our global offices.
About SIGGRAPH 2015
The annual SIGGRAPH conference is a five-day interdisciplinary educational experience in the latest computer graphics and interactive techniques, including a three-day commercial exhibition that attracts hundreds of exhibitors from around the world. The conference also hosts the international SIGGRAPH Computer Animation Festival, showcasing works from the worlds’ most innovative and accomplished digital film and video creators. Juried and curated content includes outstanding achievements in time-based art, scientific visualization, visual effects, real-time graphics, and narrative shorts. SIGGRAPH 2015 will take place from 9-13 August 2015 in Los Angeles, California. Visit the SIGGRAPH 2015 website or follow SIGGRAPH on Facebook and Twitter for more detailed information.
Philippe Cases, CEO Spoke Intelligence contact me for an offering where you can obtain and rate an eBook, Mobile Success Landscape. John Koetsier took a robust presentation.
Email Letter delivered on July 23, 2015: For the people who have not been able to benefit from our offer to join us at MobileBeat, we are releasing our Ebook on Mobile Success industry, which was the foundation for John Koetsier keynote at the event.
In this ebook, we take a deep-dive into the 242 companies that help mobile developers and publishers build the right apps with the right engagement and the right monetization to win at mobile. You can also subscribe to this landscape here.
One last thing: our friends at Venturebeat liked this Ebook so much that they have put it on ProductHunt. The more people vote for it, the more it is promoted by Product Hunt so if you like what you see and want to help us, click on http://www.producthunt.com/
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