Singular offers actionable insights into the performance of ad creatives across all major mobile ad networks and publishers
For the first time, mobile ad creative can be optimized across all of the top advertising networks and sources. Singular, the San Francisco company known for its full-bodied SaaS mobile marketing platform, launched today the Singular Creative Optimization Wizard. Publishing companies like Storm8, GREE, Kabam, and many other gaming companies are employing this first-to-market platform. As the head of mobile marketing, GSN’s executive, Eyal Grundstein remarks; “Singular’s creative dashboard puts essential performance data at my team’s finger tips, enabling them to uncover invaluable insights on what we should be doing on the creative optimization front.”
The Creative Optimization Wizard works with simplicity and ease. In the past, many managers could not identify the best performances and lackluster losers (assets). It was precarious to say the least but today Singular’s dashboard can give your marketing department transparency and robust campaign data that results in more effective ROI’s (return on investment), LTV, ad placement, a myriad of targeting parameters, and other KPIs.
Any startup company knows that the beta stage is the barometer for a hot product. Singular found that their product came close to doubling the click-through rates for creative running on iOS, experiencing an average lift of 91% over a 3 month time period.
“The feedback we’ve gotten on the Creative Optimization Wizard is incredibly positive. Creative is such a critical factor in the mobile advertising mix, and yet there are no tools available today to help marketers understand how their creatives are performing across multiple campaigns. With our Creative Optimization Wizard, marketers can see what images and graphics are working best for which audiences, and art directors can test and iterate different concepts for efficacy. The impact is both immediate and significant.” – Gadi Elishavov, CEO and Co-founder of Singular
Mobile marketers can revel in the empowerment with the Singular’s Creative Optimization Wizard with these key points:
Top grossing app developer Storm8 was among several prominent customers using Singular’s Creative Optimization Wizard during the product’s beta program. Commented James Peng, Head of User Acquisition and Monetization at Storm8, “With transparency and reporting granularity becoming crucial in the new era of mobile performance marketing, Singular’s Creative Optimization Wizard provides us the clarity that we need, allowing us to invest in winners, cut underperforming creatives, and match the right creative to the right audience to deliver optimal performance.”
Singular is re-inventing the way companies manage their mobile marketing operations. The company’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without an SDK required. Through the platform’s proprietary data algorithms, marketers can finally make informed decisions based on ROI and uncover never before seen insights that are imperative for marketing optimizations, all in an automated manner that replaces today’s inefficient manual processes. Founded in 2014 by former members of Onavo’s senior management team, Singular is funded by General Catalyst Partners and headquartered in San Francisco, with an R&D office in Tel Aviv. For more information, visit www.singular.net
Cisco announces the company’s inaugural Entrepreneurs in Residence (EiR) applicants for the fall 2014 class are now open. Supporting the residences with early stage funding or series A funding Cisco will give an array technology and talent. Imagine being the lucky five award recipients like Crowdx, Inc., DGLogik, Inc., Pawaa, Inc. , PetaSecure, Inc. and SecureWaters, Inc. . Each entrepreneur much reach their benchmark on their viability in a multi-stage process. Cisco will be conducting the stages at their company complex in San Jose, California for a six months stretch. In addition to financial support, teams will receive co-working space, basic software tools and work closely with the Cisco Investments (Cisco venture capital arm) when the selection is made.
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com
There is something curious about this mobile app Game of You featured on iTunes and Google Play stores. This game made me want to think. What kind of ancestry do I have? Does my modern day traits link me back to a place of time where nomadic warriors and creatures roamed the earth? Is this a personality trait game where this game promotes wellness? Two companies believe it is so.
Two companies teamed up together and produced this fun feature quest. Digital Management, Inc. (DMI and 500 BC Inc., takes gamers on a journey led by a mystical warrior named Boris. This fearless boar will take you through his land of mystical animals and landscape. The navigation of gamer will whisk you away by engaging you in historical facts, quotes from philosophers who marked civilian wisdom and truism. From Confucius and Pythagoras to Mayans and Druids, the gamer will be encouraged to see their true self today.
We’re excited to help 500 BC move beyond the Web to reach mobile consumers. This is a brilliant example of how gamification can have a positive influence on well-being.
Jay Sunny Bajaj, president and CEO of DMI
Looking beyond the gameplay, I pondered on the thought how a game can be lifted from a concept to a product with success. Many have taken to the streets [crowdsourcing or a kickstarter campaign] in hopes of procuring monetization for production and distribution. According to Phil Goldstein at FierceWireless.com states that it is hard to come by as a successful run. Shane Schick of the same publication mentions a case study where it actually worked which made Human Project App a monetary success in exceeding campaign goals.
I wanted to satisfy my quest for success for this app. What I discovered is this factoid. My research led me to this interesting whitepaper, Top Ten Healthcare Trends For 2014, published by the KBM group citing Millennials activity: This age group sends an average 88 texts per day, mobile isn’t an activity its a lifestyle — it’s their way of connecting. Roughly one third of patient(s) use their mobile devices or tablets on a daily basis for health research and/or to book appointments and only 20% of consumers’ time on mobile devices are spent on the Web. Eighty percent is spent in apps: games, news, productivity, utility and social networking.
For Carol Phelan-Marsh, founder and CEO of 500 BC, she could not be more pleased with the outcome. The creator of the product said, “Consumers have mastered birds, words and farms but the true test is to discover ourselves. Our ancestors left clues behind to help us thrive, and we want to provide a new way to learn. 500 BC is a game-changer that cultivates a culture of healthy habits in a fun, humorous and actionable way.”
DMI is a leading provider of mobile enterprise solutions integrated vertical services including mobile strategy, mobile UX and app development, omni-channel commerce, mobile brand and marketing, big data management and analytics, and secure mobile device, app and data management. DMI is headquartered in Bethesda, MD, with satellite and project offices around the world.
500 BC Inc. is an entertainment media company on a mission: to help you navigate the game of life with the wisdom of the ages on your side. 500 BC is here to make this timeless quest of discovery useful and fun.
Gotham City now has a hero in you. Commissioner Gordon needs your help by signaling you on the Bat- Signal. You have to act quickly to arm yourself against your arch rival the Joker. Gamers can also don themselves as Flash and run through the streets of Gorilla City to fend off their foes in this famed DC Comic game. You are running against time when you collect your coins because you are not alone. Many gamers have decided that you are their most hated enemy: Catwoman, Gorilla Grodd or Wally West.
If you are Batman, you know what to do. You pull out your new secret weapon, the Batman Wing Armor.
GREE, a global mobile social company, released the Warner Bros. interactive game, Batman & the Flash: Hero Run this weekend. The blockbuster entertainment companies, GREE, DC Comics and Warner Bros. Interactive Entertainment knows how to throw ‛a whammo’ [a sensation]. An action packed adventure DC fans have an opportunity to show their strategy with RPG/Card collections. Strapping each player with top-notch gadgets and weapons, you as a friend or foe will keep Gotham City or Gorilla City safe from harm or the ability to take over the cities. There is no solo act produced here with the Batman & the Flash: Hero Run, you get a full throttle global Facebook integration in the mix. Global leaderboards give you bragging rights with your victories in battle. Players are already giving you tip and tricks. But don’t be fooled by their gameplay because you are the only one who knows victory.
Batman & The Flash: Hero Run, a free-to-play mobile game available from the App Store and Android devices. You can follow other GREE‘s games by downloading their site. But make sure you follow the fans on Facebook at or on Twitter at @GREEGames.
This game is intended for players of 12 years or older.
I want to present my picks from presentations provided to us by Cisco Systems. Enjoy!
The infographic, now available on the Tapjoy blog, shares insights such as:
Over half of global consumers have some type of sports app on their mobile device
42% use their device to post updates to social media while watching a sports game
40% consume most of their sports news within mobile apps
Football is the top sport of interest to mobile consumers
Sports engagement on mobile is international – EMEA led the way with 30% of respondents in Europe saying they consumed sports on their mobile device, with the US slightly behind at 28%.
Pay attention to “upscale Latinos,” says Nielsen, calling them “the most influential segment since the baby boomers.” In partnership with the Association of Hispanic Advertising Agencies (AHAA), Nielsen has released some data concerning this demographic, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power. Defined as Hispanic households earning between $50k and $100k in annual income, these Latinos tend to be fairly young, with three-quarters of them under the age of 45.